Influencer Collaboration.

Idea:

Imagine a 5-year old explaining IoT and the potential dangers of smart devices and other gadgets in your house getting hacked. McAfee collaborated with Ava Ryan to spread some holiday cheer and increase awareness about cybersecurity in a way that’s engaging and consumer-friendly. 

Results:

Video Views: 0.5 MN 

Social Media Engagements: 100K

Website Traffic (Product Pages): MoM increase of 8%